Apple and Samsung customers are not loving the generative AI features on their phones.

While we tend to agree that this year's AI craze leaves a lot to be desired, the numbers from a new survey by Sellcell.com are pretty telling.

A whopping 73% of iPhone users and 87% of Samsung users say the AI features available to them "add little to no value, highlighting widespread apathy across both brands." The survey polled over 2,000 smartphone users, about 1,000 from each brand that have the latest AI-supported devices, such as the iPhone 16 and Samsung Galaxy S24.

It's not that these customers are tech skeptics -- they bought the latest phones -- they're just unimpressed. The iPhone users reported a higher interest in AI features; 47.6% said they're "very" or "somewhat" important in deciding which phone to buy, compared to 23.7% of Samsung users.

The first tranche of Apple Intelligence features dropped in October with the iOS 18.1. Sellcell.com quizzed survey respondents after that update, but before last week's iOS 18.2 release added new features like a ChatGPT integration and custom emojis.

The survey asked iPhone owners if Apple Intelligence "currently adds significant value" to their smartphone experience. Only 11.1% answered "yes," and 64.7% answered, "Not very valuable."

But over half (58.4%) of iPhone users said they haven't tried any of the new features yet. The main reasons are that they have not updated to the latest software (57.6%), do not find them useful (36.7%), or find them inaccurate (18.2%).

For those who have used Apple Intelligence, here are the most popular features:

Notably, the AI-enhanced Siri is the least popular, with just 3.1% of respondents trying it. Making matters worse, Apple has reportedly pushed back the release of the fully revamped voice assistant from 2025 to 2026.

Samsung's generative AI features pre-date Apple's by a few months; they launched on the Galaxy S24 lineup with the OneUI 6.1 update. When asked if Galaxy AI features add "significant value to your Samsung experience," the majority (51.9%) said, "No, they add little to no value." Just 5.9% found them "very valuable."

Samsung's adoption rates are slightly better than Apple's, but still more than half (53.1%) of its customers have not tried the latest AI features. Many do not find them useful (44.2%). Other reasons include inaccuracy (35.5%), privacy and security concerns (30.1%), and not updating to the latest software (19.7%).

For those who have used Samsung's latest AI features, here are the most popular ones:

These brands still have relatively loyal customer bases, for now. Only 16.8% of iPhone users said they would consider switching to a Galaxy phone if the AI features were better. Samsung users are even more locked in, with just 9.7% indicating they would be willing to switch to an Apple device for AI. However, the survey found a drop in brand loyalty for Apple, with 78.9% saying they would still prefer an iPhone or Apple Intelligence over a Samsung device regardless of its performance. That's a drop of 13 percentage points since 2021.