Adobe's GenStudio content supply chain platform is now generally available, with the ability to publish content directly to social media channels such as Instagram, Snap and TikTok coming soon.

Adobe launched GenStudio for Performance Marketing -- as the standalone GenStudio application is now called -- in preview at Adobe MAX conference in 2023. At this year's MAX event it made a slight change in branding: GenStudio now refers to both the GenStudio for Performance Marketing app and the various Adobe applications it integrates with, such as Adobe Experience Manager, Adobe Express, and Workfront.

Adobe has been quick to integrate its Firefly generative AI models across Creative Cloud apps such as Photoshop and Illustrator, enabling designers to increase their output significantly, the company says. (IDC analysts also predict genAI will boost marketing team productivity by 40% in the next five years.)