Fashion retailer Twinset is seeing big gains from deploying Tealium's customer data platform and partner ecosystem.

The Milano-based brand has significantly boosted key performance metrics, including a 54% increase in Google Ads conversion rates and an 80% boost in Meta responsive audience conversions, according to a press release.

"The decision to integrate Tealium was a calculated one. We went through a meticulous selection process to make sure we understood what a CDP could offer against the alternatives. Once we decided that a CDP was the right path, we had to make sure we selected the best partner possible," Daniele Nigro, CIO, Twinset, said in the release. "Ultimately, at TWINSET we have a very specific philosophy around data -- we are totally omnichannel, and our approach to data needs to reflect that. Tealium was the best option because it's agnostic and interoperable with platforms such as Google and Meta. The adaptability of the platform and optimization to our specific requirements means we can drive the best results for the business."

The partnership has also delivered comprehensive data integration across all customer touch points and enhanced personalization capabilities for anti-churn and product-specific campaigns, as well as an improved customer journey mapping through cross-channel profile stitching

Tealium's real-time data infrastructure allows brands to power AI models and activate data for enhanced in-the-moment experiences. Its solutions include a real-time customer data platform with machine learning, tag management, an API hub and data management solutions.