Sam Altman Announces Worldcoin Rebrand to "World Network" and New Ethereum L2 Project to Onboard 1 Billion Users

On Oct 17, Worldcoin's founder, Sam Altman, announced a major rebrand to World Network and unveiled plans to grow the digital identity initiative's user base to 1 billion people during a keynote address.

The keynote, led by co-founders Sam Altman and Alex Blania, marked a significant shift in the project's trajectory, coinciding with key updates designed to drive global adoption of its decentralized identity platform.

Among the updates announced were the launch of World Chain, an Ethereum-based Layer 2 blockchain, and the release of new versions of its biometric Orb devices and World App.

The rebranding highlights World Network's evolving mission, shifting from its original identity verification model to a more decentralized, scalable network.

According to the team's official blogpost, 15 million World ID holders and World App users have either migrated or are in the process of migrating to World Chain as of Oct 17, 2024.

Blania, also the CEO of Tools for Humanity, noted that the project is now focused on scalability and decentralization. He said: