While myer.com.au generated one of the highest web traffics across popular apparel and fashion websites in Australia in September 2024 at around 8.3 million site visits, users of the department store website viewed only an average of 5.28 pages per visit. While theiconic.com.au had a lower overall web traffic, it scored a higher page engagement rate, with an average of 9.99 pages per visit. Nonetheless, higher page visits in a single session does not necessarily equate to greater overall engagement, as more pages may have been viewed due to user difficulties in navigating web layouts and finding products.