In the U.S., 26% of consumers said between a quarter to half of their holiday shopping will be done online.

Most consumers are planning to do a large portion of their holiday shopping online this holiday season, and with that comes concerns about shipping costs and late deliveries.

According to the 2024 Peak Season Consumer Survey of consumers in the United States, Canada and the U.K. from supply chain firm Project44, three-quarters of shoppers (74%) are planning to complete up to 75% of their shopping online, while only 5% plan to do all of their holiday purchases online. In the U.S., 26% of consumers said between a quarter to half of their holiday shopping will be done online.

With e-commerce playing a large role in holiday shopping, cost-conscious consumers are looking for ways to trim online spending. One-quarter (25%) of those surveyed said retailers increasing free shipping thresholds or eliminating free shipping entirely is a top concern of theirs, while another 18% said their top concern is shopping costs being higher than last year. More than half (51%) of consumers say they are less willing to pay extra for expedited shipping this year, for both cost and environmental reasons.