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How Podcasts Became the New Battleground State

By Taegan Goddard

How Podcasts Became the New Battleground State

Nicholas Quah: "The case for this being the first true podcast election cycle continues to hold. After all, you can't be a presidential candidate in 2024 without trying to reach more voters where they actually are. This doesn't yet mean abandoning traditional media spaces like broadcast networks and newspapers -- though the Washington Post's and the Los Angeles Times' decisions to stop making presidential endorsements, seemingly because of their billionaire owners, have certainly diminished their influence in the eyes of campaign managers and, potentially, the public."

"What it does mean is there's growing value in spending time with newer-age media platforms like podcasts, Kick, Twitch, and YouTube."

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