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Sora Is Finally Here

By Matteo Wong

Sora Is Finally Here

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Earlier this week, OpenAI launched the full version of its video-generating model, Sora. Hype has been building around this release since the startup teased the program nearly 10 months ago, but the final product doesn't quite meet expectations.

OpenAI researchers said they had spent months making a "way faster and cheaper" version of Sora that the public could use -- but did not say this version of Sora is more capable or intelligent. The company was eager to show off a number of features, such as "Remix," "Loop," and "Blend," that might make Sora a legitimately useful short-video editor and generator but don't suggest much about how this product serves the company's ultimate goal of bringing about a supposed superintelligence. Indeed, my own tests of the model have been mixed, resulting in floating glasses of eggnog, vanishing cat heads, and Silly Putty-like arms. "The company hasn't built a new, more intelligent bot so much as an interface in the style of iMovie and Premiere Pro," I wrote after OpenAI announced Sora's release on Monday.

This is all a far cry from the rhetoric of the initial Sora preview, in which OpenAI presented the program as a crucial avenue toward building smarter and more powerful bots. In May, I spoke with a Sora researcher who described the program as being in its "GPT-1" phase (in other words, it should be viewed as extremely early, conceptual research), and the company repeated the analogy in its presentation this week. It is worth keeping in mind, then, that if GPT-1 had launched as a product in 2018, it would have been very cool and not very practical, in the same way Sora is now. Of course, anyone who might have written OpenAI off then would have been very surprised by ChatGPT's success just four years after that; such a moment is far from guaranteed to arrive for Sora and its video-generating successors, but I wouldn't bet against it, either.

The Silicon Valley hype cycle that immediately preceded generative AI was all about cryptocurrency, and while the many coins and tokens have all failed as functional currencies, their legacy as financial instruments is now clear. "Cryptocurrencies have minted a generation of millionaires, billionaires, and corporate war chests," Charlie wrote on Wednesday. "And now they're using their money to influence politics."

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