Factory Direct Mattress is a locally owned mattress store located at 1304 West State Street Bristol, Tennessee.
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BRISTOL, Tenn. -- Factory Direct Mattress recently opened on West State Street, offering consumers national buying power with a locally owned and operated business.
Twin City native Scott Sorah offers a mattress-buying alternative.
"We will strive hard to hold ourselves to the highest standards in the mattress industry," Sorah said in a written statement. The grand opening was last Friday and the store will be donating 5% of all sales now through Feb. 28 to a local nonprofit organization.
Locally owned mattress stores are gaining traction after years of the market being dominated by online mattress brands.
As consumers seek personalized shopping experiences and a deeper connection to their purchases, local stores are becoming increasingly appealing by offering hands-on product testing, personalized customer service and the opportunity to support a local business.
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Their lineup includes Factory Direct, Eclipse, Helix, Leesa, Puffy and Spring Air brand mattresses.
Another benefit of locally owned stores is an expert staff.
Knowledgeable sales associates can provide tailored recommendations based on a customer's specific preferences and sleeping habits, according to the statement. This level of service is lacking in online shopping, where consumers may feel uncertain about which product best suits their needs.
"At Factory Direct Mattress we emphasize the importance of quality and craftsmanship in our products. We source mattresses from regional manufacturers, providing high quality options that are often more durable and better suited for individual needs," Sorah said.
The store is open from 10 a.m. to 7 p.m., Monday through Friday, 10 a.m. to 6 p.m., on Saturday and closed Sunday.
Factory Direct Mattress is located at 1304 West Main St., Bristol, Tenn. Call 423-573-1333 for more information or visit fdmattressbristol.com
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