The Window Display will also showcase new Prime Video and Amazon Music releases. Amazon believes this new design will help customers "explore relevant categories without jumping between pages, creating a more cohesive and easy-to-navigate experience."

Along with the new Window Display, Amazon is improving the "Buy Again" hub that has been available on the home page for some time. It will give users quick access to frequently purchased items in one location in a similar carousel-style layout and recommend complementary items based on past purchases. Amazon will initially test the redesigned home page with some users in the US before rolling it out widely in the coming months.