'12 days of OpenAI' daily live stream is unveiling 'new things, big and small.'

With the holiday season upon us, many companies are finding ways to take advantage through deals, promotions, or other campaigns. OpenAI has found a way to participate with its "12 days of OpenAI."

On Wednesday, OpenAI announced via an X post that starting on Dec. 5, the company would host 12 days of live streams and release "a bunch of new things, big and small," according to the post.

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Here's everything you need to know about the campaign, as well as a round-up of every day's drops.

OpenAI CEO Sam Altman shared a bit more details about the event, which kicked off at 10 a.m. PT on Dec. 5 and will occur daily for 12 weekdays with a live stream featuring a launch or demo. The launches will be both "big ones" or "stocking stuffers," according to Altman.

OpenAI teased the third-day announcement as "something you've been waiting for," followed by the much-anticipated drop of its video model -- Sora. Here's what you need to know:

On the second day of "shipmas," OpenAI expanded access to its Reinforcement Fine-Tuning Research Program:

OpenAI started with a bang, unveiling two major upgrades to its chatbot: a new tier of ChatGPT subscription, ChatGPT Pro, and the full version of the company's o1 model.

The live streams are held on the OpenAI website, and posted to its YouTube channel immediately after. To make access easier, OpenAI will also post a link to the live stream on its X account 10 minutes before it starts, which will be at approximately 10 a.m. PT/1 p.m. ET daily.

The releases remain a surprise, but many anticipate that Sora, OpenAI's video model initially announced last February, will be launched as part of one of the bigger drops. Since that first announcement, the model has been available to a select group of red teamers and testers and was leaked last week by some testers over grievances about "unpaid labor," according to reports.

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Other rumored releases include a new, fuller version of the company's o1 LLM with more advanced reasoning capabilities, and a Santa voice for OpenAI's Advanced Voice Mode, per code spotted by users only a couple of weeks ago under the codename "Straw."