As Brides Seek Full Wedding Wardrobes, National Bridal Market Chicago Returns With Expanded Spring Show
Each season, luxury designers up the ante of white looks on the runway, evidenced through spring 2024's all-white dressing trend and fall's latest wedding-tinged styles, landing in stores now. Here, WWD selects the best white wedding looks from backstage shots of the 2024 for today's brides opting to shop off-the-rack or seeking alternative wedding ensembles.
Since his fall 2019 collection, London-based Richard Quinn has been churning out megawatt bridal capsules within his runway shows. During his fall 2024 show, the designer told WWD's Miles Socha his business is evenly split three ways across special orders, ready-to-wear and , which he delivered with nearly a dozen glamorous white ensembles, topped with veils and bouquets, for brides desiring the look of Old Hollywood glamour. Ditto the dazzling white corset gowns and sets from Jackson Wiederhoeft, who has become a go-to New York designer for wedding ensembles that meld tradition with statement-making modernity across genders.
As seen through the fall 2024 designer collections, brands are putting new twists on traditional wedding fare, while delivering options for every type of bride, spanning from minimalist to "anti-bridal" bridal to fantastical.
Case in point: Marc Jacobs' selection of white retro-fantasy looks; Willy Chavarria's sporty-meets-lace layers (perfect for casual events spanning the wedding weekend), or Antonio Marras' show-closing voluminous caped gown that played into the season's sheer dressing trend.
Elsewhere, at Zimmermann, Dior and Rabanne, brides can lean into after-party optimism à la sparkling embellished and embroidered numbers or opt into the ongoing minimalism trend from the likes of Altuzarra and Brandon Maxwell. And for the ultimate fashion-forward bride, look no further than Marques' Almeida's white leather jacket atop a ruffled and tiered gown, which hits on one of the spring runways' biggest trends styling utilitarian and unexpected outerwear atop fanciful dress.