Foot Locker is now the official footwear partner of the six-time NBA champion Chicago Bulls.

Foot Locker, Inc. is partnering with one of basketball's most-famous franchises ahead of the 2024-2025 NBA season.

The footwear and apparel retailer and the Chicago Bulls have agreed to a multi-year partnership that will make it the official partner of the team. The partnership will feature community basketball events, exclusive in-store activations and behind-the-scenes player-focused content, offering fans the chance to engage in unique experiences throughout the season.

"The rich legacies of Foot Locker and the Chicago Bulls -- two institutions that have long been at the forefront of basketball culture -- make this partnership a natural fit," said Frank Bracken, executive VP and chief commercial officer of Foot Locker. "Basketball is deeply embedded in Foot Locker's DNA, from local community courts to the global stage of the NBA. We're thrilled to partner with the Bulls, a legendary franchise with one of the most passionate fan bases in the world."

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Foot Locker will engage the Bulls fan base through various initiatives, including: