The momager, 69, went with a creative approach this holiday season by customizing the wrapping paper for each of her family members' gifts.
Daughter Kim Kardashian, 44, shared on Instagram Stories Thursday, Dec. 12, a glimpse of her mom's thoughtful display, followed by Khloé Kardashian, 40, doing the same on her Snapchat account later that day.
"Okay I think my mom wins on the Christmas wrapping this year. How cute is this?" Kim can be heard saying in the background as she pans over each present.
Related: Kardashian Family Shares a Glimpse Inside Their 'Competitive' Christmas Decorating and Argues Who Has the 'Best' Gift Wrap
As she gets to her gift, she notes, "I'm wearing SKIMS," referring to her clothing brand.
She then pans over the rest of the presents that all feature caricatures of the person they're for, including brother Rob Kardashian, and sisters Kourtney Kardashian, Kendall Jenner and Kylie Jenner.
"It's very easy to see whose gift is whose," she adds. "Love that. How cute."
Kim captured one of Kourtney's gifts, which features a drawing of her and husband Travis Barker.
"Mom, you are just the best," Kim says.
Related: Every Piece of Over-the-Top Kardashian-Jenner Christmas Decor Through the Years
During an episode of The Kardashians in June, viewers got an inside look at all the "competitive" planning that goes into the family's Christmas festivities each year -- including the wrapping paper.
In a confessional-style clip, Kris said, "Kim kind of sets the bar really high, which has really made us a lot more creative -- but competitive.
The Kardashian-Jenner sisters also revealed who they thought had the best paper for the 2023 holiday season.
"Kim's ridiculous," Khloé said. "Her wrapping this year... I mean, they were cotton jersey T-shirts. Like whatever you're trying to claim, you're recycling? But it was better than the year she used velcro for everything."
Meanwhile, Kourtney said that hers is "always better" because she uses "recycled wrapping paper."
According to Kylie, "I think the best wrapping paper is between me or Kendall. Always. Period." However, Kendall noted she's "not competitive about s---," before adding, "I just know that my wrapping is the best."
Never miss a story -- sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
Every year, the Kardashian-Jenners host an extravagant Christmas Eve bash equipped with over-the-top decorations and activities at one of their sprawling Southern California mansions.