FBC Melgar, one of Peru's oldest and most celebrated football clubs, has partnered with Stake.com, a leading global betting platform, as its official sponsor for the 2025 season. This strategic alliance marks a historic first, as Stake's branding will appear on the kits of the men's, women's, and Liga 3 teams. The collaboration aligns with Stake's ambitious Latin American growth strategy, reinforcing its commitment to regional sports development. Both parties expressed enthusiasm about the partnership, highlighting its potential to strengthen FBC Melgar's position in Peruvian and South American football while expanding Stake's presence in the region.

Stake's logo to feature prominently:

For the first time, a sponsor will support FBC Melgar's men's, women's, and Liga 3 teams, with the Stake.com logo prominently displayed on their kits.

This inclusive sponsorship underscores Stake's commitment to fostering growth across all levels of Peruvian football.

Bolstering Stake's regional connections:

This partnership is a significant step in Stake's strategy to integrate with local sports communities and engage passionate fanbases.

Growing influence in Peru's regulated market:

As the Peruvian market becomes increasingly regulated, Stake aims to contribute to football development at all levels.

Diana Otálora, Stake's Latam Manager, emphasized the partnership's role in fostering connections with regional sports communities and advancing Stake's growth in the region.

Fan engagement initiatives:

Stake has introduced incentives for FBC Melgar supporters, including free bets on its Peruvian platform, amplifying fans' excitement and connection to the game.

A major boost for the Rojinegros:

FBC Melgar's Administrator, Ricardo Bettocchi, celebrated the partnership, stating it reinforces the club's ambition to remain a reference point in Peruvian and South American football.

The collaboration is expected to strengthen the club's infrastructure across all categories, benefiting the broader "rojinegra" family.

International recognition through Stake:

Partnering with an internationally recognized brand enhances FBC Melgar's visibility and resources, aligning with its long-term development goals.

Targeting younger demographics:

Stake has successfully positioned itself as a digital-first brand, appealing to a younger audience through a robust partnership portfolio and user-friendly platforms.

High-profile ambassadors:

Recent signings of Argentine football legend Sergio Agüero and UFC star Alex Pereira as brand ambassadors underline Stake's commitment to building brand equity through sports marketing.

Established presence in Europe and North America:

Stake has already cemented its reputation as a leading betting platform in Europe and North America, leveraging innovative marketing strategies to expand its user base.

Enhanced regional footprint for Stake:

The partnership reinforces Stake's efforts to solidify its presence in Latin America, a burgeoning market for sports betting.

By supporting a historic football club, Stake builds brand loyalty and cultural resonance within the Peruvian market.

Strengthening FBC Melgar's resources:

Access to international sponsorship resources allows the club to invest in player development, infrastructure, and community engagement.

This collaboration ensures FBC Melgar remains competitive in South America's dynamic football landscape.